Taking a refreshment by tracing the streets of Denpasar is the things I like to do after working in long time. Seeing shops and businesses in my left and my right. When I was in a peculiar street by the name of Teuku Umar St., I thought over the signs and ad-boards across it. One store even put three large ad-boards!
There is… practically nothing to limit such things. The owner has the rights for it. But, I’d love to advise business owners like that mentioned above, but if you won’t follow such advice, it would be no problem for you. One advice I’d like to tell you is about difference.
Some tutors once advised me, “If you’re about to start a business, find something different.” This principle is my basic thoughts in making an advertisement, signs or even marketing scheme. The aim of difference is to make people see it and get interested by it. Then, questions arose on that discussion, “Example of such difference?”
Many difference I found around me. Maybe when you walk across Jakarta, you’ll see such differences, but in cities like Denpasar, it’s few. There’s some examples of it in marketing, I’ll show you.
Repetition
This functions as a pattern-maker in your mind. This repetitive pattern weaves opinions in your mind to make you remember it.
Digital (visual technology)
Singapore has a realistic-looking fountain made with 3D animation that can change colors. This is an example of digital medium as a difference.
Content materials (character, plot, tagline, visual techniques etc.)
So many ads are pushed into people, like “I like Monday” (among the society which hates Monday,) and “Fun together” and many more that could catch someone’s mind.
And there’s many things on “difference”. It needs deep thought to make it, but maybe, it’s not impossible.