We often found a new company-with its limited budget, yet to understand how to run its social media. Hantam kromo (Javanese term means ‘to do without looking’) is the action we often see. However, with well-established consideration and planning, a company might save their budget, work efficiently and effectively, and having a systematic base to build the market. Ideally, from an effective view of marketing, social media networks become the face of the company. Thus the first steps to build a market is to use social media effectively.
Social media network is the bridge to the market.